Category:
Brand Identity, Website design
Duration:
Duration
Navigating the Green Path: Designing Blueearth's Website & Branding Journey
(DESIGN BRIEF)
Design a carbon consulting website for our client that effectively communicates their services and expertise to potential clients. The website should be user-friendly, visually appealing with a focus on highlighting the benefits of the client's services and the expertise of their team.
(CARBON CREDITS)
Carbon credits are certificates that represent a reduction of one ton of greenhouse gas emissions.
They are earned by taking actions that reduce emissions, such as using clean energy or implementing energy-efficient practices.
Each credit can be bought, sold, or traded on the carbon market.
(BRAND IDENTITY)
Vision - In 2 years time, Blue Earth will be known across multiple states in India and recognised as a leading brand that has revolutionised the way rural areas combat climate change.
Mission - Blue Earth will be a project developer, project finance and project manager in developing, assisting & managing projects that generate carbon credits.
TYPOGRAPHY
By incorporating Lora for the headings and Outfit for the body text, I aimed to create a UI that communicates professionalism, elegance, and accessibility and a sense of seriousness.
6. MOODBOARD
We made two different mood boards one with light theme and other being dark.
SITEMAP
We can help reduce pages and efforts by understanding the page classification. We can also arrange them based on the best way a user would view it.
WIREFRAMING
USER INTERFACE DESIGN
GRIDS
The 12 column grid is an invisible design system that holds a design together. It is a way for designers to tie elements together in order to create visual hierarchy and alignment. The grid is made up of a series of invisible (or sometimes visible) vertical lines that break the screen into 12 separate columns. (artversion)
ITERATIONS
FINAL DESIGNS
